Do you feel frustrated when your emails sent via Shopify end up in spam? Don't worry, you're not alone. Thousands of Shopify store owners encounter this problem every day. 

To manage your email deliverability and comprehend why your emails are marked as spam, read this blog post. It will clarify the reasons why your Shopify emails are going to spam and suggest what you can do to ensure that they are delivered to the correct location.  

Read on to significantly increase the probability of your emails being seen with some of the top advice from industry experts.

Why Are My Shopify Emails Going to Spam? Here Are the Top Reasons

To improve the likelihood of your emails being delivered successfully, it is crucial to determine the exact cause of why they are being marked as spam. To address this issue effectively, it may be helpful to consider the following potential reasons that could be causing your Shopify emails to be flagged as spam:

Low email sender reputation or high spam complaints

If your email sender reputation is low, email service providers are more likely to send your emails to spam folders. Also, if too many of your recipients mark your emails as spam, it can negatively impact your email sender reputation. 

Using a generic email address as the sender

Using a generic email address, such as "[email protected]," can make your emails look like spam to recipients and email service providers. Instead, use a personalized email address that includes your name or your business name. 

Including certain trigger words in the email content

Certain words or phrases, such as "buy now" or "free," can trigger spam filters and cause your emails to be flagged as spam. 

Poorly formatted or unoptimized email content

Emails that are poorly formatted or difficult to read can be flagged as spam. Make sure your emails are well-designed, mobile-friendly, and include clear calls-to-action. 

Not providing a clear opt-in option for subscribers

If you're emailing people who haven't explicitly opted in to receive your emails, they might be more likely to mark your emails as spam. Make sure you provide a clear opt-in option on your website or in your email sign-up form. 

Emailing too frequently or inconsistently

Emailing too frequently or sending emails inconsistently can annoy your recipients and cause them to mark your emails as spam. 

Sending emails at the wrong time of day

Sending emails at the wrong time of day can also impact their deliverability. Experiment with different send times to see what works best for your audience. 

Failing to authenticate your email domain

Authenticating your email domain with DKIM and SPF can improve your email deliverability and help prevent your emails from being marked as spam. 

Your recipients' email clients have marked similar emails as spam in the past

If your recipients' email clients have marked similar emails as spam in the past, they might be more likely to send your emails to spam as well. 

Your email subject line is misleading or deceptive

Using a misleading or deceptive subject line can cause your emails to be marked as spam, even if the email content itself is legitimate. Make sure your subject lines accurately reflect the content of your emails.

How Can I Prevent My Shopify Emails from Going to Spam? 

As an ecommerce expert, we understand the importance of ensuring that your customers receive the emails you send them from your Shopify store. When emails go to spam, it can negatively impact your business's credibility and customer trust. Here are some tips on how to prevent your Shopify emails from going to spam:

Use a reputable email service provider

Ensure that you use a reputable email service provider that follows best practices for email deliverability. Shopify integrates with various email service providers such as Mailchimp and Klaviyo that are known for their reliable email deliverability. 

Verify your domain

Verifying your domain ensures that email service providers recognize your emails as legitimate and not spam. To verify your domain, go to your Shopify admin, select Online Store > Domains > Manage > DNS Settings, and add the appropriate TXT record provided by your email service provider. 

Use a clear subject line and sender name

Your subject line and sender name should clearly indicate that the email is coming from your Shopify store. Avoid using generic subject lines that can trigger spam filters. 

Personalize your emails

Personalizing your emails with your customers' names can help your emails appear more legitimate and trustworthy. 

Avoid using spam trigger words

Spam trigger words can cause your emails to be marked as spam. Avoid using words such as "free," "urgent," "discount," or "limited time offer" in your subject line and email content. 

Provide an easy way to unsubscribe

Including an easy way for customers to unsubscribe from your emails can help improve your email deliverability. This allows customers who are not interested in receiving your emails to unsubscribe instead of marking your emails as spam.

Should I Outsource Email Customer Support for My Shopify Store to Improve Email Deliverability?

Here are several signs that indicate your online business should consider outsourcing email customer support to improve your email deliverability:

Low email deliverability rates

If you notice that a significant percentage of your email campaigns are not being delivered to your subscribers' inboxes, it's a sign that you may need to improve your email deliverability. A third-party email service provider can help you identify the root causes of your email deliverability problems and provide solutions to improve it. 

Difficulty managing large email lists

If you have a large email list and are finding it difficult to manage it effectively, an outsourced email customer support specialist can help. They have the tools and expertise to manage and segment your email list, ensuring that your campaigns are targeted and personalized. 

Limited email marketing features

If you're currently using Shopify's native email marketing features, you may be missing out on advanced features such as email automation, A/B testing, and detailed analytics. A third-party email service provider can offer more robust features that can help you improve your email marketing campaigns. 

Lack of time and resources

If you don't have the time or resources to manage your email marketing campaigns effectively, then it’s a sign to outsource customer service email support. This will help you handle the technical aspects of your email marketing, allowing you to focus on other aspects of your business. 

Compliance with email regulations

If you're not complying with email regulations, such as CAN-SPAM, it can result in fines and damage to your brand reputation. A third-party email service provider can ensure that your email campaigns are compliant with regulations, protecting your business from legal issues.

Benefits of Outsourcing Email Customer Support for Your Shopify Store

Aside from improving your email deliverability, here are other lesser-known advantages of outsourcing your email customer support:

Reduce staffing costs

Outsourcing email customer support can often be more cost-effective than hiring and training in-house staff. When you outsource, you avoid the costs associated with hiring and training new staff, as well as the cost of providing benefits such as health insurance and retirement plans. You may also be able to save money on office space, equipment, and software, as the outsourcing company will provide their own. 

Provide 24/7 customer support

With an outsourced team, you can provide around-the-clock customer support to your Shopify customers. This means that customers can receive help with their inquiries at any time of the day, which can lead to higher customer satisfaction and increased loyalty. 

Access specialized expertise

Outsourcing companies often have expertise in customer service and email marketing, which can lead to better results for your business. The outsourcing company will have trained staff who are experienced in handling email inquiries and providing excellent customer service. They may also be able to provide additional services, such as email marketing campaigns or analytics reporting, which can help you improve your Shopify email marketing efforts. 


Outsourcing allows you to easily scale up or down your email customer support team as your business grows or changes. You can quickly add or remove staff as needed, without having to go through the process of hiring and training new employees. 

Increase operational efficiency

Outsourcing can help you streamline your email customer support processes, leading to faster response times and happier customers. By outsourcing, you can take advantage of the outsourcing company's established processes and tools, which can help you respond to inquiries more quickly and accurately.

Improve Your Shopify Email Customer Support with ManilaPros

ManilaPros is a full-service outsourcing company offering five-star customer care for retailers. We'll provide you with vetted, trained, and certified customer support agents that will handle your email inquiries with care and efficiency. Our experts are experienced in providing excellent customer service, and we will work with you to ensure that your customers receive fast, accurate, and helpful responses to their questions. 

Our service is fully integrated with your existing tools and communication channels, so you can continue to manage your business in the way that works best for you. You won't need to worry about training new staff or managing additional software – we'll take care of everything. 

By partnering with us, you'll have a dedicated account manager who will oversee the entire process. Our team is committed to providing 100% quality assurance, so you can have confidence that your customers are getting the best possible support. 

We also offer effective oversight management, which means that we'll provide you with regular reports and updates on the work we're doing. You'll always know what's going on with your customer support, and you'll have the information you need to make data-driven decisions about your business.

Contact us today to learn more about our retail customer care services.