A well-crafted product description can be the deciding factor for consumers when it comes to making a purchase.
In fact, 87% of shoppers rate product content as extremely or very important when making purchasing decisions, and 50% have returned an item due to a discrepancy between the product description and the actual product. This highlights the significance of ecommerce content writing services and the impact it can have on your business.
In this article, we'll dive into what ecommerce content writing services are and explore the benefits they offer to help you improve your marketing strategies and overall bottom line.
What are ecommerce content writing services?
Ecommerce content writing services are services provided by third-party providers to help online businesses create compelling and effective written content for their ecommerce websites. This can include product descriptions, category pages, blog posts, and other types of content that is designed to help increase website traffic, engage customers, and boost sales.
Third-party ecommerce content writing providers offer these services by employing a team of experienced and skilled writers who understand the unique needs of ecommerce businesses and can create content that is optimized for search engines and engages customers. They often use a variety of research and analysis tools to understand customer needs and create content that is relevant, informative, and persuasive.
What kind of content do ecommerce third-party service providers offer?
Third-party service providers that specialize in ecommerce play a crucial role in helping online businesses thrive, but what exactly do they offer? Let's explore the various types of content and services that are available to support and grow your online retail business.
Product description writing
Writing detailed and compelling descriptions of products being sold on an ecommerce site to inform and persuade potential customers to make a purchase.
Blog writing
Creating informative and engaging blog posts to build brand awareness and drive traffic to the ecommerce site.
Category/Landing page copy
Writing persuasive and optimized copy for category and landing pages to improve user experience and search engine rankings.
Email marketing copy
Writing effective email campaigns to promote products, engage with customers, and drive sales.
Social media content
Creating and publishing engaging content for social media platforms (e.g. Facebook, Instagram, Twitter) to build brand awareness and drive traffic to the ecommerce site.
Ad copywriting
Writing persuasive and compelling ad copy to drive traffic and sales through various advertising channels (e.g. Google Ads, Facebook Ads, etc.).
Customer reviews writing
Creating or soliciting positive product reviews to increase credibility and improve the overall customer experience.
Technical writing
Producing user manuals, how-to guides, and other technical documents to help customers understand and use products effectively.
FAQ content
Writing comprehensive and easy-to-understand answers to frequently asked questions about products and services to improve customer experience and reduce support workload.
Landing page optimization
Improving the design and copy of landing pages to increase conversion rates and improve the overall user experience.
What are the benefits of using ecommerce content writing services?
Increased website traffic
Ecommerce content writing services can help attract more visitors to your website through the creation of high-quality, keyword-rich, and engaging content.
Improved search engine rankings
Search engines favor websites with high-quality, relevant, and regularly updated content. Ecommerce copywriting services can help improve your search engine rankings by creating optimized and keyword-rich content for your website.
Increased conversion rates
Well-written and persuasive product descriptions, as well as other types of ecommerce content, can help increase the likelihood that visitors will make a purchase.
Better customer engagement
Ecommerce content writing services can create content that is designed to engage and inform your customers, leading to a better overall customer experience.
Increased brand awareness
Consistent and high-quality ecommerce content can help build brand recognition and awareness among your target audience.
Improved product descriptions
An ecommerce product content writer can create detailed and compelling product descriptions that accurately reflect the features and benefits of your products.
Enhanced customer trust and credibility
Providing accurate, informative, and high-quality ecommerce content can help build trust and credibility with your customers.
Increased customer loyalty
Engaging and informative ecommerce content can help keep customers coming back to your site, leading to increased customer loyalty over time.
Streamlined content creation process
Content writing for ecommerce website can help streamline the content creation process, freeing up time and resources for other areas of your business.
Competitive advantage over other online retailers
High-quality ecommerce content can give you a competitive advantage over other online retailers, helping you stand out in a crowded marketplace.
How can I choose the best ecommerce content writing services for my website?
1. Research the company's portfolio and testimonials from past clients
This will give you an idea of the company's experience and the types of projects they have worked on in the past. You can also see what their clients have to say about their work and level of customer service.
2. Look for specialized experience in your industry or niche
If you are in a specific industry, it is important to choose a content writing service provider that has experience and knowledge in that area. This will ensure that the content they produce is relevant, accurate, and effective.
3. Evaluate their writing style and tone
The writing style and tone of the content should align with your brand and target audience. Make sure you review the company's writing samples to see if their style is a good fit for your needs.
4. Consider their SEO knowledge
Ecommerce content should not only be well-written but also optimized for search engines. Look for a company that understands the importance of SEO and has experience in optimizing content for ecommerce websites.
5. Check their availability and responsiveness for communication and revisions
It is important to choose a company that is available and responsive for communication, especially if you need revisions or updates to your content.
6. Ask for a sample of their work
Requesting a sample of their work will give you a better idea of their writing quality and style. This can help you make a more informed decision about whether they are the right fit for your needs.
7. Compare their rates and services offered with other companies
Make sure you compare the rates and services offered by different companies to ensure you are getting the best value for your money.
8. Look for a company that offers a personalized approach and flexible solutions
Choose a company that is willing to work with you to create a customized solution that meets your specific needs and goals. A company that offers a personalized approach and flexible solutions will be better equipped to help you achieve your ecommerce content goals.
How much do ecommerce content writing services typically cost?
The cost of ecommerce content writing services can depend on several factors, such as the writer's location, experience, and writing quality. In the United States, the average annual pay for an ecommerce copywriter is $4,034/month, or $23.27/hour. However, outsourcing ecommerce content writing to the Philippines can significantly lower these costs. Due to the country's lower cost of living, you can hire a product description writer for as low as $11.25/hour or $1,875/month, saving up to 70% on staffing costs compared to hiring an Ecommerce writer in the US. It's important to consider both the cost and the quality of writing when choosing an ecommerce content writing service.
Can ecommerce content writing services help improve my website's SEO?
An ecommerce content writing service can help you improve your website's SEO by:
- Creating keyword-rich product descriptions, titles and meta tags to optimize for search engines.
- Writing blog posts on topics related to the products sold, to drive traffic and establish the website as an authority in the industry.
- Incorporating internal linking to help search engines understand the website structure and the relevance of pages.
- Writing unique, high-quality and engaging content to reduce bounce rates and increase time on site.
- Utilizing schema markup to enhance the way website content is displayed in search results.
- Conducting keyword research to identify high-traffic, relevant keywords to target.
- Optimizing images with descriptive alt text for better image search results.
How can ecommerce content writing services help me increase my sales?
- Product Descriptions: Detailed and compelling product descriptions can help customers understand the features and benefits of a product, leading to increased sales.
- Blog Posts: Regular blog posts that educate and engage customers can build trust and drive traffic to your site, leading to increased sales.
- Landing Pages: Optimized landing pages can help convert visitors into customers by highlighting the unique selling points of a product and providing a clear call-to-action.
- Email Marketing: Targeted email campaigns can help nurture leads and drive repeat purchases by keeping customers engaged with your brand.
- Social Media: Engaging and shareable social media posts can help build brand awareness and drive traffic to your site.
- Customer Reviews: Encouraging and publishing positive customer reviews can help build trust and credibility with potential customers, leading to increased sales.
Improve Your Ecommerce Content Strategy by Outsourcing Customer Care
Elevate your Ecommerce content writing with outsourced customer care from ManilaPros. Our customer care Pros can provide you with crucial insights into customer preferences and pain points, vital for creating compelling and effective content.
At ManilaPros, we offer a full-service, five-star customer care for retailers like you who want to gain a deeper understanding of your audience. This strategy ensures that your content strategy aligns with customer needs and interests, thereby improving your online presence and engagement.
Book a call with us to learn how our outsourced retail customer care services can provide the customer insights essential for optimizing your Ecommerce content strategy.
