As the digital age continues to evolve, the importance of a visually appealing and user-friendly website for ecommerce stores cannot be understated.
In fact, according to a recent study, 67% of small businesses believe that the importance of graphic design services to business success will grow exponentially in the next five years.
But with so many different design roles available, it can be difficult to determine whether to hire a graphic designer or a web designer for your Ecommerce site.
In this article, we'll discuss everything about Ecommerce web and graphic design, and help you make an informed decision on which design professional is best for your business.
Why is graphic design important in Ecommerce?
Graphic design is important in ecommerce businesses because it helps to visually communicate a company's brand and products to potential customers. Good graphic design can make a website or product more visually appealing and easy to navigate, which can help to increase conversions and sales.
One example of good graphic design in ecommerce is the use of high-quality product images. These images should be well-lit, shot from multiple angles, and clearly show the product's features and benefits. This can help customers make informed purchasing decisions and can also help to increase the perceived value of the product.
Another example of good graphic design in ecommerce is the use of infographics and other visual elements to present information about products or services in an easy-to-understand way. These visual aids can help to break up text-heavy pages and make it easier for customers to find the information they need.
Additionally, good graphic design can be used to create a consistent visual identity for a brand across all marketing materials, such as website, social media, packaging, and printed materials. This consistency helps to create a strong and recognizable brand image, which can help to increase customer loyalty and trust.
Which is better for your Ecommerce site: graphic designer or web designer?
Both graphic designers and web designers can be valuable resources for improving an ecommerce site, but they have different roles and strengths.
A graphic designer is primarily focused on creating visual elements for a website, such as images, icons, and layouts. They are skilled in using Adobe creative cloud software such as Adobe Photoshop and Illustrator to create visually appealing designs that help to communicate a brand's message and highlight products.
Companies hire graphic designers to help them create a cohesive and attractive design for their ecommerce sites that will increase conversions and sales.
A web designer, on the other hand, focuses on the technical aspects of creating a website, such as coding and layout. Their job responsibilities include using languages such as HTML, CSS, and JavaScript to create a functional and visually appealing website that is easy to navigate.
Web designers also ensure that a website is responsive to different devices and browsers and that it is optimized for search engines. Web designers can help to improve the user experience of an ecommerce site by making it easy to use and navigate.
In conclusion, both graphic designers and web designers can be valuable resources for an ecommerce site. A graphic designer is great for creating visually appealing designs that help to communicate a brand's message, while a web designer can help to improve the user experience of an ecommerce site by making it easy to use and navigate.
Ideally, the right graphic designer and web designers must have great communication skills and work together to create an effective and visually appealing ecommerce site.
What are the three common website graphics?
Product images, infographics, and branding elements are the three common website graphics that a graphic and web designer must be familiar with in creating Ecommerce digital assets.
Let’s take a closer look at these website graphics to help you communicate your brand's message and improve how your target audience perceives your business.
Product images
Product images are one of the most important graphic elements on an ecommerce website. They should be high-quality, well-lit, and shot from multiple angles to give customers a clear idea of what the product looks like.
Top graphic designers are highly familiar with techniques for creating visually appealing product images, such as retouching and color correction, while web designers should be familiar with best practices for displaying images on a website, such as using responsive image elements and optimizing images for loading speed.
Infographics
Infographics are a great way to present information about products or services in an easy-to-understand way.
Graphic designers should be familiar with creating visually appealing infographics that use a combination of images, text, and charts to convey information. Web designers should be familiar with best practices for displaying infographics on a website, such as using responsive elements and optimizing images for loading speed.
Branding elements
Branding elements such as logos, typography, and color palettes are crucial for creating a consistent visual identity for an ecommerce brand.
Graphic designers must be familiar with creating visually appealing branding elements that are consistent with a brand's message and values, while web designers should be familiar with best practices for displaying branding elements on a website, such as using responsive elements and optimizing images for loading speed.
What does an online graphic designer do?
An online graphic designer is a professional who creates visual elements for digital media, such as websites, social media, and email marketing. They use design software such as Adobe Photoshop, Adobe Illustrator, and InDesign to create visually appealing designs that help to communicate a brand's message and highlight products. They work on a variety of digital assets including but not limited to:
Website design
The best graphic designers develop visually appealing layouts and logo designs for ecommerce websites. They use design principles such as color theory, typography, and composition to create cohesive and visually appealing designs that help to increase conversions and sales.
Product images
Many graphic designers create high-quality product images that are well-lit and shot from multiple angles to give customers a clear idea of what the product looks like. They use techniques such as retouching and color correction to create visually appealing images that help to increase the perceived value of the product.
Infographics
Most businesses hire a graphic designer to create infographics that present information about products or services in an easy-to-understand way. They use a combination of a logo design, images, text, and charts to create visually appealing infographics that help to break up text-heavy pages and make it easier for customers to find the information they need.
Social media graphics
The best graphic designer can design visually appealing graphics for social media platforms, such as Facebook and Instagram. They use design principles such as color theory and composition to create cohesive and visually appealing graphics that help to increase engagement and conversions.
Email marketing templates
A graphic designer online creates visually appealing templates for email marketing campaigns. They use design principles such as color theory, typography, and composition to create cohesive and visually appealing templates that help to increase open rates and conversions.
Is it worth paying for a website designer?
Paying for a website designer can be worth it for ecommerce businesses, as a well-designed website can have a positive return on investment (ROI). A professional website designer can help to create a visually appealing and user-friendly website that can increase conversions and sales.
A website designer can help to improve the user experience of an ecommerce site by making it easy to navigate and use. They can also help to create visually appealing designs that highlight products and increase the perceived value of the brand.
Additionally, a website designer can help you analyze site usage and optimize a website for search engines, which can increase visibility and drive more traffic to the site.
Moreover, a website designer can help to create a consistent brand identity for a brand across all marketing materials, such as website, social media, packaging, and printed materials. This consistency helps to create a strong and recognizable brand identity, which can help to increase customer loyalty and trust.
In terms of ROI, a well-designed ecommerce website can lead to an increase in conversions, sales, and customer loyalty, which can more than offset the cost of hiring a website designer.
However, it is important to note that the cost of hiring a website designer can vary greatly depending on the designer's experience, location, and the scope of the project. It is advisable to get quotes from multiple designers and explore portfolios and their experience before making a decision.
Additionally, It is important to have a clear project scope and budget in mind to avoid any misunderstandings or additional costs.
Major Advantages When You Hire a Graphic Designer or a Web Designer
Having a graphic designer or a web designer in your Ecommerce team can bring several advantages to your online business.
Improved visual appeal
When you hire a graphic designer, it helps your business create visually appealing designs for your website and marketing materials that will attract and retain customers. They can also help create a consistent brand image across all platforms, making it easier for customers to recognize your company.
Enhanced user experience
A web designer can help improve the overall user experience on your website. They can create a user-friendly layout design and navigation, making it easy for customers to find what they're looking for. This can lead to increased customer satisfaction and higher conversion rates.
Increased mobile-friendliness
With more and more people shopping on mobile devices, a web designer can help ensure that your website is fully optimized for mobile. This can help increase traffic and sales from mobile users.
Better marketing materials
When you hire a graphic designer, you can help create marketing materials such as banners, email templates, and social media graphics that will help increase brand awareness and improve marketing efforts. Faster load times: A web designer can optimize the front-end code of the website, which helps you save time and can lead to faster load times and better performance, resulting in a better user experience and SEO.
SEO optimized
A web designer can optimize the website for SEO, this means that the website is structured in a way that search engines can easily understand, making it more likely to show up in search engine results and driving more traffic to the website.
Enhance Your Design Success with Outsourced Customer Care
Transform your retail business by integrating outsourced customer care with your graphics and web design needs. With ManilaPros, you get more than just design services, you also gain valuable customer insights that can significantly enhance your online branding and presence.
By partnering with ManilaPros, you'll get a full-service, five-star customer care for retailers. Outsourcing your customer care needs to us will allow you to tap into a wealth of customer feedback and preferences, essential for creating compelling and user-centric designs.
We'll also provide you with vetted and trained customer service agents who are experts in understanding your audience, providing key insights that can be used to inform and improve your graphic and web design strategies.
Book a call with us today to get started.
