As the Ecommerce market continues to expand, businesses must constantly look for innovative ways to stay ahead of the competition. In the world of online retail, visual presentation plays a significant role in attracting and retaining customers. This is especially true for the apparel industry, which accounts for a substantial portion of online retail sales in the United States.
With nearly 23% of total online retail sales coming from fashion accessories, it's crucial for online businesses to have high-quality visuals that showcase their products in the best light possible. This is where outsourcing apparel photo editing services comes in as a game changer.
In this blog, we will explore the reasons why outsourcing apparel photo editing services can be a valuable asset for your online store and how it can help you stand out in a crowded and competitive market.
What is apparel photo editing and why is it important for businesses?
Apparel photo editing is the process of enhancing and improving the appearance of your product images through image editing software. This is done to make your clothing products look more attractive, professional, and enticing to potential customers.
The importance of apparel photo editing for your business cannot be overstated. As a clothing seller, the images you use to showcase your products are the only way your customers can see what they are purchasing. Therefore, your product images must be visually appealing and high quality to attract customers and make them want to buy from you.
Here are some reasons why apparel photo editing is important for your business:
- Makes your products stand out: Apparel photo editing can help you highlight the unique features of your products and make them stand out in a crowded marketplace.
- Improves the quality of your images: Professional photo editing can improve the quality of your images by adjusting brightness, contrast, color, and sharpness, making your products look more vibrant and appealing.
- Builds brand identity: Consistently edited images can help build brand recognition and make your business more memorable to customers.
- Increases sales: High-quality product images are more likely to catch the attention of potential customers and increase the likelihood of making a sale.
How can apparel photo editing services enhance the quality of product images?
Below we listed down some ways in which an apparel photo editing service can enhance the quality of your product images:
Background Removal
One of the most effective ways to improve the quality of your product images is by removing the background. This can be done by using the pen tool to manually remove the background or by using software that can automatically remove the background. This will help your product stand out and create a clean and professional look.
Color Correction
Photo color correction is the process of adjusting the colors in your apparel images to make them more accurate and vibrant. An apparel photo editing service can help adjust the white balance, color saturation, and hue to create a more appealing and eye-catching image.
Photo Retouching
Fashion photo retouching services involve editing the product image to remove any imperfections, blemishes, or unwanted elements. This can include removing wrinkles, smoothing out fabrics, and removing unwanted objects or shadows.
Image Resizing
A clothing photo editing services can help you resize your product images to the correct dimensions, making them suitable for your website or online marketplace. This ensures that your images look professional and are consistent in size, making your online store appear more organized.
Adding Effects
Adding special effects to your product images can help them stand out from the competition. This can include adding shadows or reflections to create a more realistic and 3D look or adding a drop shadow to make the product stand out.
What are the benefits of outsourcing apparel photo editing services?
From improving the overall quality of product images to freeing up valuable time and resources, outsourcing can help businesses streamline their operations and increase their online sales. In this section, we discussed some of the major benefits of outsourcing apparel photo editing services:
Improved Image Quality
Professional image editors have the experience, skills, and software tools necessary for photo enhancement of product images. They can remove distracting backgrounds, correct color balance, adjust lighting, and remove imperfections to create a clean and attractive image. This can help businesses stand out from competitors and attract more customers. High-quality images are also more likely to be shared on social media, increasing visibility and brand recognition.
Cost Savings
Outsourcing apparel photo editing services can be more cost-effective than hiring and training in-house staff. In-house staff may require costly training and time to gain the necessary skills, while outsourced image editing professionals can bring a wealth of expertise and experience to the table.
Outsourcing also allows businesses to pay for services as they are needed, rather than incurring the cost of a full-time employee. This can help businesses reduce overhead costs and increase their profit margins.
Faster Turnaround Times
Outsourcing apparel photo editing services can help businesses reduce the time it takes to prepare images for their online store or marketplace. Professional image editors have the necessary skills and software tools to quickly and efficiently edit images, reducing the time required to create high-quality product images. This can help businesses launch new products faster and keep up with the competition.
Focus on Core Business Activities
Outsourcing apparel photo editing services can free up valuable time and resources for businesses to focus on their core activities such as marketing, sales, and customer service. By outsourcing product image editing, businesses can delegate time-consuming tasks to professionals and focus on activities that drive growth and profitability. This can help businesses create a more efficient and productive operation.
Consistency and Standardization
Professional image editors can help businesses establish a consistent and standardized look for their product images. By following style guides and established standards of image manipulation services, professional image editors can ensure that all images have a consistent look and feel.
Moreover, this can help businesses establish a strong brand identity and create a more professional and polished online store. Consistency and standardization can also improve the customer experience by creating a predictable and reliable shopping experience.
What are key considerations when outsourcing apparel photo editing service?
As an ecommerce business owner, outsourcing apparel photo editing services can bring significant benefits to your online store. However, before choosing an outsourcing company, it's important to consider several key factors to ensure the quality of the service and maximize the return on investment:
Quality of Service
When outsourcing apparel photo editing services, it's important to consider the quality of service offered by the image editing company. Look for a company that has experience in apparel photo editing and can provide examples of their work. Read reviews and ask for referrals from other businesses to ensure that the company is reputable and provides high-quality services.
Turnaround Time
Consider the turnaround time required by the apparel image editing services provider. Ideally, you want a company that can edit your product images quickly and efficiently, without sacrificing quality. Ask about their turnaround times and ensure that they can meet your deadlines.
Pricing
Pricing is another important consideration when outsourcing apparel photo editing services. Look for a company that offers competitive pricing and transparent pricing models. Avoid companies that charge hidden fees or have unclear pricing structures.
Communication
Communication is key when outsourcing apparel photo editing services. You want to work with a company that is responsive and communicative, and that can answer your questions and concerns in a timely manner. Consider the company's communication channels and ensure that they are easy to reach and responsive.
Data Security
Ensure that the image editing company has proper data security measures in place to protect your images and other sensitive information. Ask about their data security protocols and ensure that they are in line with industry standards.
Boost Your Apparel Brand by Outsourcing Customer Care to the Philippines
Elevate your apparel brand's imagery by integrating outsourced customer care insights from ManilaPros into your photo editing strategy. While we don't directly offer photo editing services, our expertise in customer care provides essential feedback on customer preferences and trends, vital for ensuring your apparel photos perfectly capture your brand identity and appeal to your audience.
At ManilaPros, we offer full-service, five-star customer care for retailers. We'll provide you with customer support agents who are vetted, trained, and certified for your brand to ensure that they can effectively represent your brand. You'll also get a dedicated account manager that will oversee your CS operations for you.
Choose ManilaPros for a comprehensive approach to your apparel brand strategy. Our customer care services complement your photo editing efforts, providing the understanding necessary to make your apparel photos stand out.
Contact ManilaPros today to learn more.
