According to Retail Touchpoints, 76% of users bought a product after seeing the brand post it on social media. This statistic alone tells a lot about how important social media posts are when it comes to increasing brand awareness, gathering leads and engagements, and eventually getting sales.
However, there’s more to making social media posts. It’s not as simple as typing in a caption and uploading a product image. You need to plan it out carefully from the content up to the time you’ll post it. Read further to learn more about the best times to post on social media!
What is the #1 Best Time to Post on Social Media?
There is no one definitive "best" time to post on social media, as it can vary depending on a variety of factors such as your target audience, industry, time zone, and platform. However, there are some general guidelines based on each social media platform, such as:
The best times to post on Facebook are weekdays, between 9am and 3pm The highest engagement typically occurs on Wednesdays at 11am and 1pm. Avoid posting on weekends, as engagement tends to be lower during this time.
For Twitter, the best time to post are weekdays, between 8am and 4pm, with the most engagement happening on Wednesdays at noon and 5-6pm. Posting after 8 p.m. or on weekends isn’t recommended because of low engagement.
The best times to post on Instagram are weekdays between 10am and 3pm, with the highest engagement occurring on Wednesdays at 11am and Fridays at 10-11 am. Avoid posting during common non-business hours, which is usually late at night.
The best times to post on LinkedIn are weekdays between 10 am and noon, with the highest engagement during Wednesdays at 9-10am. It’s best to not make social media posts on weekends and outside of regular business hours.
TikTok
The best times to post on TikTok are weekdays between 9am and noon, with the highest engagement happening on Thursdays at 9 am and 4-5 pm. Avoid posting during late-night hours.
How Do I Know When It’s the Best Time to Post?
The best time to post on social media can vary depending on your audience and the type of content you are sharing. Here are some ways to help you determine the best time to post:
Analyze Your Audience
Understanding your audience demographics is crucial when it comes to determining the best time to post on social media. By analyzing factors such as age, location, and time zone, you can get a better idea of when your target audience is most likely to be active online.
For example, if your business targets working professionals, posting during the typical workday might not be as effective as posting during the early morning or evening when they are more likely to be scrolling through their social media feeds. Additionally, if your business caters to a global audience, you might need to adjust your posting schedule to reach them during their local peak hours.
Use Social Media Analytics
Using the built-in analytics tools provided by social media platforms can be a powerful way to determine the best time to post your content. These tools allow you to see when your followers are most active on the platform and how they engage with your content. By analyzing this data, you can identify the days and times when your audience is most likely to see and interact with your posts.
One good example of this tool is Instagram Insights. It allows you to view data such as the time and day of the week when your followers are most active on the app. Regularly monitoring this data can help you schedule your posts for when your followers are most likely to engage with them.
Conduct A/B Testing
Experimenting with posting times is a great way to see what works best for your specific audience. You can use the data you collect to create a posting schedule that maximizes engagement and reaches the most people possible.
For instance, if you notice that your audience is most active in the evening, you may want to schedule your posts to go live during those hours. Similarly, if you notice that your engagement rates are highest on weekends, you may want to consider posting more frequently during those days. Keep in mind that every audience is different, so it's important to track your own engagement rates rather than relying solely on general guidelines.
Another tip is to consider the type of content you're posting. If you're sharing a blog post or an important announcement, you may want to schedule your post to go live during business hours on weekdays when your audience is likely to be at work. On the other hand, if you're sharing a fun, lighthearted post, it may perform better during evenings or weekends when your audience is more likely to be relaxing and scrolling through social media.
Consider Industry Trends
Analyzing the posting behavior of your competitors can also be helpful in determining the best time to post on social media.
Check out when your competitors are posting and see if there are any trends or patterns that you can use to your advantage. If you observe that a competitor gets a lot of engagement on their posts at a certain time of day or day of the week, you may want to consider posting around that time as well.
Experiment with Different Posting Times
When it comes to finding the best time to post on social media, experimenting with different posting times is essential. While you may have some idea of when your audience is most active, it's important to test those assumptions and see if they hold up. You can try posting at different times throughout the day, as well as on different days of the week.
Keep track of the engagement rates for each post and look for patterns. Over time, you should be able to identify specific times when your audience is most engaged and adjust your posting schedule accordingly.
Why Is Posting at the Right Time Important?
Posting at the right time on social media is important since it directly affects the KPIs of your social media accounts. Here are some of the specific reasons why you should target the best time to post on social media:
Reach
When you post at the right time, your content is more likely to be seen by your audience, which can consequently increase your reach and engagement. By posting when your followers are most active, you increase the chances of your content appearing in their feed when they log in.
Engagement
When your followers are active on social media, they are more likely to engage with your content by liking, commenting, and sharing. This engagement not only helps boost your visibility on the platform, but also aids in building a stronger relationship with your audience.
Algorithm
Many social media platforms use algorithms to determine which content to show users. By posting at the right time and generating engagement, your content is more likely to be favored by the algorithm and shown to more users.
Brand Reputation
Consistently posting at the right time can help establish your brand as reliable and trustworthy. It shows that you are active and are constantly engaging with your audience.
How to Get Your Social Media Posts Seen
The timing is only one of the many important factors to consider when publishing a social media post. Here are some tips on how to get your social media posts seen:
Use Hashtags
Hashtags can help your posts get discovered by people who are interested in the topics you’re posting about. Research the most relevant hashtags for your industry and include them in your posts.
Engage with your followers
Respond to comments and messages from your followers. This will show that you value their engagement and are actively listening to their feedback.
Post Consistently
Regularly posting high-quality content can help you build a loyal following and increase the visibility of your posts.
Use Multimedia
Incorporate images, videos, and other multimedia into your posts to make them more engaging and visually appealing.
Share User-Generated Content
Encourage your followers to create and share content related to your brand or products. This can help increase engagement and reach a wider audience.
Collaborate with Other Brands or Influencers
Partnering with other brands or influencers in your industry can help increase your reach and exposure to new audiences.
Optimize Your Posts for Each Platform
Each social media platform has its own best practices and requirements for content. Make sure you optimize your posts for each platform to maximize their visibility and engagement.
Use Paid Advertising
Social media platforms offer various advertising options to promote your posts to a larger audience. Consider investing in paid advertising to increase your reach and visibility.
Enhance Your Social Media Strategy by Outsourcing Customer Care
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