Businesses publish social media posts for a lot of reasons, but one of their most important goals is to get engagements. These include likes, shares, comments, and anything else that involves interactions with their followers.

However, not all social media posts garner that much attention. What’s the issue, and how do you ensure that your social media posts about your business get max engagement? We’ll discuss several tips that you can try in this article.

What Is a Social Post Engagement?

Social post engagement refers to the level of interaction and participation that social media users have with a particular post or content on social media platforms. When it comes to social media posts made by businesses, these simply refer to the interactions made by their audience and target market.

Engagement can also be used to drive brand awareness and customer loyalty. By encouraging users to engage with the brand’s content, businesses can foster deeper connections with their audience, create a sense of community, and establish a loyal customer base.

Engagement metrics on social media typically include likes, comments, shares, and other types of interactions with the post. These are important for businesses and social media marketers, as it can help them understand how their audience is reacting to their content and whether it is resonating with them or not. 

High levels of engagement on a post indicate that it’s performing well and generating interest among users. On the other hand, low engagements may suggest that the content is not as appealing to the target audience.

Why Are Engagement Posts Important on Social Media?

Engagement posts are important on social media because they help to create a sense of community and encourage interaction among followers. When followers engage with a post, whether by commenting, liking, or sharing, it indicates that they find the content interesting.

Similarly, engagements also help boost a post's visibility. Since social media algorithms tend to prioritize content that receives higher levels of engagement, brands who want more people to know more about their products and services will benefit from it. 

Businesses can also use engagements as a way to gather feedback from followers. They can initiate conversations about their offers through comments and sharing posts. It’s a good strategy for brands who are looking to better understand their audience.

How Do I Make My Social Media Posts More Engaging?

There are several strategies you can use to make your social media posts more engaging. Here are some things you can do:

Use Eye-Catching Visuals 

People are naturally drawn to images and videos, so include high-quality visuals in your posts to grab their attention and encourage engagement. You can take your own photos and videos, or source royalty-free media online. Just make sure that you’ll use something that fits your branding, the content of your social media post, and is overall sensitive to your target audience.

Create Interactive Content

Encourage engagement by creating polls, quizzes, or interactive games that will invite your followers to share their opinions. You can target a current trend in your niche, ask about their preferences, or use a humorous angle. Take your audiences’ interests into account when deciding what approach to take.

Use a Conversational Tone

Write your posts in a way that feels natural and approachable. Use a tone that invites conversation and interaction, which means you should lean more towards a friendly voice. Depending on the age of your target audience, you can choose whether to stick to a professional tone or a playful one.

Use Hashtags

Including relevant hashtags in your posts can help to increase visibility and reach a wider audience, which can, in turn, lead to more engagement. Look up trendy hashtags about your niche. You can use Twitter and Facebook for starters. You may also find it easier to get engagements if you curate your social media content based on the tags you’ll find.

Encourage User-Generated Content

Encourage your followers to be a part of your brand. Ask them to share their own photos, videos, or stories related to your products or services, and repost them on your own page. This will not only help in increasing engagements, but also in building a relationship with your customers.

Respond to Comments

The impact of ignoring social media comments on your brand’s image shouldn’t be underestimated. It can lower your customers’ satisfaction, and may affect how potential buyers view your brand. Hence, you must engage with your followers by responding to their comments and messages in a timely and thoughtful manner. Take comments as an opportunity to answer product inquiries, attend to customers who need assistance, and simply bond with your audience.

Plan Your Social Media Content

Another key to ensuring good engagements on your social media posts is to plan your content. Know what the best times to post on social media are, the types of content your audience likes, and the language and tone of voice used in your captions.

What Is the Key to Successful Social Media Posts?

The key to successful social media posts is to create content that is relevant, valuable, and authentic to your brand or personality. Here are some factors that contribute to successful social media posts:


Your posts should be relevant to your audience and relate to their interests, needs, or pain points. This requires understanding your audience and what they care about, and tailoring your content to meet their expectations.


Your posts should provide value to your audience, whether that's through education, entertainment, inspiration, or solving a problem. Valuable content is more likely to be shared, commented on, and engaged with.


Your posts should reflect your brand or personality in an authentic and genuine way. People are more likely to engage with content that feels real and honest. Meanwhile, they’re less likely to interact with social media posts that feel forced or too sales-y.


Posting consistently helps to establish a strong social media presence and build a relationship with your followers. Consistent posting also helps keep your content at the top of your audience’s mind. This doesn’t mean posting everyday, though. According to Hootsuite, the max posting schedule you can do is 2 to 3 times a week, and more than once a day.


Creating unique and creative content helps to set your posts apart from the other brands in the market. Try thinking out of the box, and use concepts that you rarely see. This will help you pique the attention of social media users. Being all out on your creative side can be risky. Here’s a guide for online brands on how to navigate image content moderation that you should check out before posting anything online.

More Ways to Increase Your Social Media Engagements

Your social media posts are not the only thing you need to pay attention to if your goal is to increase social media engagements. Here are some more ways to increase your metrics:

Use Social Listening Tools

Monitor social media conversations around your brand or industry using social listening tools. You can look up free and paid tools online to help you with this strategy. Your goal with this approach is to be able to engage with people who are talking about your brand and other relevant topics. Curate your content and branding to appeal to them.

Collaborate with Influencers

Partner with influencers or other brands to create collaborative content that will be mutually beneficial and engaging for both of your audiences. Not only will this help increase reach and engagements, but this is also a good way to build credibility if you’re still new in the field.

Use Humor

People love to be entertained, so using humor in your social media posts can help increase engagements. If you use the right approach and lines to tickle your audience’s funny bone, it will also make your content more shareable to the online world. Still, remember to use humor moderately. Your top priority should still be your brand image. Learn how to maintain a positive brand image through social media moderation to help increase your engagements on social media.

Use Calls-to-Action

Include clear calls-to-action in your posts. You can be straightforward with your audience as long as you provide valuable content along with your CTA. Ask for likes, comments, shares, or tag-a-friend to encourage both engagements and interactions.

Host Contests and Giveaways

Hosting contests and giveaways on social media is a good way to encourage both your followers and those who haven’t heard of your brand yet to engage with your posts. Offer a chance to win a certain prize in exchange of likes, comments, and shares. Make sure that the prize you’ll give out is related to what you’re offering as a business.

Boost Your Social Media Impact with Outsourced Customer Care 

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At ManilaPros, we offer full-service, five-star customer care for retailers. Our retail customer care services will give you a deeper understanding of what engages your audience on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. This knowledge is crucial for tailoring your content to increase reach, engagement, and brand awareness, ensuring your social media efforts resonate with your target audience.

Are you interested in learning more about our service? Contact us today to get started.