Product information management (PIM) is the act of managing and improving product information and its related digital assets (product photos, videos, personalized representations, product catalog categorization, and more). Internal and external collaborators, systems, and partners use PIM software to secure and increase the quality of product information.

A PIM service can handle incoming, outgoing, and cross-department product content like core product data (Product name, title, description); product attributes (SKU, cost, pricing); and product specifications (e.g., dimensions, warranty and packaging info, etc.)