Are you having difficulties getting your Shopify store to appear on Google search results? If yes, you're not alone as many other Ecommerce merchants face the same problem. Google's organic search generates at least 43% of all Ecommerce traffic, and search engines contribute to 37.5% of all Ecommerce site traffic. Therefore, it's vital to get your Shopify store to appear on Google if you want to optimize your online sales potential.
The good news is that there are several reasons why your online store may not be appearing, and there are solutions to each of them. This blog post will outline the main reasons why your Shopify store might not be appearing on Google and provide solutions to each of these problems. In addition, we will explain how you can improve your store's visibility on Google so you can attract more organic traffic and increase your Shopify app store's sales.
Why Is My Shopify Store Not Showing Up on Google Search Results?
Imagine that the internet is like a big library, with millions of books on millions of shelves. When you search for something on Google, it's like you're looking for a specific book in that library.
Now, let's say you have a Shopify store, which is like a store in the library. Just like how you have to walk down the right aisle and look at the right shelf to find the book you want, Google has to "find" your store in order to show it to people who are searching for something related to what you sell.
There are a few reasons why Shopify stores might not be showing up on Google search results:
Your store is brand new
Just like a new book in the library might take some time to become popular and get noticed, a new site might take some time to show up in Google search results.
Your store doesn't have much content
Google likes to show search results that have a lot of helpful information. If your store doesn't have much content, or if the content you do have isn't very helpful, Google might not see it as valuable to show to searchers.
Your store's content isn't optimized for search engines
When people search for something on Google, they use specific words and phrases to describe what they're looking for. If your store's content doesn't include those words in your meta tags and meta descriptions, or if it uses them in a way that doesn't make sense, Google might not show your store in search results.
Your store has technical issues
Sometimes, there might be technical issues with your store that prevent Google from "reading" it properly. This can include things like broken links, slow loading times, or poor website design.
If you're not sure why your Shopify store isn't showing up on Google, it's a good idea to do some research and see if there are any changes you can make to improve your search engine optimization (SEO).
My Shopify Website Is Not Being Indexed by Google – What Can I Do?
First of all, let's make sure we understand what it means for a website to be "indexed" by Google. When Google indexes a website, it means that they have added the site to their search engine database, so that it can be found and shown in search results when people search for relevant keywords or phrases.
If your Shopify website is not being indexed by Google, there are a few things you can do:
Submit your website to Google
You can use Google Search Console to submit your website to Google for indexing. This will let Google know that your website exists and that they should start crawling it.
Create a sitemap
A sitemap is a file that lists all the pages on your website, and helps search engines like Google understand how your site is organized. You can create a sitemap for your Shopify website using a free app like "Sitemap & NoIndex Manager".
Check your robots.txt file
The robots.txt file is a file on your website that tells search engines which store's pages they are allowed to crawl and index. Make sure that your robots.txt file is not blocking Google from indexing your site.
Improve your website content
As I mentioned earlier, Google likes to show search results that have a lot of helpful information. Make sure that your Shopify website has high-quality, unique content that is relevant to your products and services.
Backlinks are links from other websites to your website. They can help improve your website's visibility and Shopify store domain authority, which can in turn help with indexing. You can try reaching out to other websites in your niche to see if they would be willing to link to your website.
How Long Does It Take for a New Shopify Website to Show Up on Google?
If you have a new Shopify website and you're wondering how long it will take for it to show up on Google, the answer is that it can take some time. Here are a few things to keep in mind:
Google needs to crawl your site
Before your site can show up in search results, Google needs to crawl it to see what it's all about. This can take anywhere from a few days to a few weeks, depending on how big your site is and how often you update it.
Your site needs to have relevant content
Google wants to show search results that are relevant to the user's search query. So, if your site doesn't have enough relevant content that's optimized for the keywords people are searching for, it may take longer for it to show up in search results.
Backlinks can help speed up the process
Backlinks are links from other websites to your website. They can help improve your website's visibility and authority, which can in turn help with indexing. If you can build some backlinks to your new Shopify website, it may help speed up the process of getting your site indexed by Google.
Simply put, there's no set timeline for how long it will take for your new Shopify website to show up on Google. It can depend on a lot of factors, including the size of your site, the quality of your content, and how many backlinks you have.
However, if you keep working on your site's content, design, and backlinks, you should start seeing results over time. And once your site is indexed by Google, you can continue to work on your SEO to improve your search engine ranking and attract more customers.
Common Mistakes That Prevent Shopify Websites From Showing up on Google
Having a Shopify website is a great way to start an online business, but getting it to show up on Google can be a challenge. Unfortunately, many Shopify website owners make common mistakes that can prevent their sites from showing up in search results. In this section, we'll explore some of these most common mistakes:
1. Lack of relevant content
Google wants to show search results that are relevant to the user's search query. If your Shopify website doesn't have enough high-quality, relevant content that's optimized for the target keywords people are searching for, it may not show up in search results. You may consider hiring a product content writer to enrich your website with high-quality content that can rank on SERPS.
2. Poor website design
If your website has a poor design or is difficult to navigate, it may not perform well in search results. Google wants to show results that offer a good user experience, so if your website isn't user-friendly, it may not rank as well. If you don’t have the expertise in designing user-friendly web designs in your business, then it’s in your best interest to outsource a web designer.
3. Duplicate content
If your website has a lot of duplicate content, it may not show up in search results. Google wants to show unique and original content to its users, so if your website has a lot of duplicate content, it may be penalized. To avoid potential penalties, it’s a smart idea to have product data cleansing services to eliminate duplicate content.
4. Slow loading times
When your website has a slow loading speed, it could negatively affect its performance in search results. Google prioritizes fast-loading and user-friendly websites, so if your website is slow, it may not rank as high.
5. Lack of backlinks
Backlinks are links from other websites to your website. They can help improve your website's visibility and authority, which can in turn help with indexing. If your Shopify website doesn't have any backlinks, it may take longer for it to show up in search results.
6. Not using SEO best practices
SEO is the process of optimizing your website to improve its visibility and ranking in search results. If your Shopify website doesn't use SEO best practices, it may not perform as well in search results as it could.
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