Are you tired of lackluster product descriptions that fail to engage your customers and drive sales? You're not alone.
Many Ecommerce businesses struggle with writing great product descriptions that accurately represent their offerings and entice shoppers to buy. Unfortunately, poor product content can have disastrous consequences, with 40% of consumers returning online purchases due to misinformation.
To avoid this and make your product stand out in a crowded market, consider enlisting the help of a professional product description writing service. Read on to learn more about this service and how it can effectively communicate the value of your products and boost conversions without overpromising.
What is a product description writing service?
A product description writing service is a service that provides written descriptions of products for use in ecommerce, advertising, or promotional materials. The descriptions aim to accurately and effectively communicate the features, benefits, and unique selling points of a product to potential customers. This service is often used by businesses or website owners who want to enhance the online shopping experience for their customers and increase the chances of making a sale.
How does a product description writing service work?
Product description writing services are usually offered by third-party providers who have a team of writers specializing in creating compelling and informative product descriptions.
The process typically starts with the client providing information about the product, such as its features, benefits, and target audience. The writing service provider then uses this information to craft an online store description that highlights the product's unique selling points and appeals to the target customer.
The completed product descriptions are then reviewed by the client for accuracy and approval before being used in their marketing materials. The writing service provider may also offer additional services, such as SEO optimization and product categorization, to help improve the product's online visibility and search engine ranking.
What kind of product descriptions can a third-party service provider offer?
A third-party service provider can offer various types of product descriptions, depending on your marketing needs. The following product descriptions can be used in product listings, marketing materials, and other forms of product-related communication:
- Technical specifications: Detailed information about the product's dimensions, materials, components, and features.
- Feature descriptions: Highlighting key features and benefits of the product, often using bullet points or numbered lists.
- User manual: A step-by-step guide on how to use the product, including troubleshooting tips.
- Comparison descriptions: Comparing the product with similar products on the market, highlighting its strengths and differences.
- Lifestyle descriptions: Showcasing how the product fits into a customer's lifestyle, including images and testimonials.
- Benefits-focused descriptions: Emphasizing the benefits of the product, rather than its features, and how it can solve a customer's problem.
- Aesthetic descriptions: Focusing on the product's design and aesthetic appeal, using images and language to convey a sense of style.
- Creative descriptions: Using imaginative and descriptive language to bring the product to life, appealing to a customer's emotions and imagination.
How much does a product description writing service cost?
The cost of product description writing services can vary greatly depending on the provider, location, and experience of the writer. In the United States, the average hourly rate for a product description writer is $20.78, which translates to an annual salary of $43,219. However, these rates are just an average and can be higher or lower depending on the writer's skills and location.
At ManilaPros, the cost of a product description writing service is lower than the average at $11.25/hour or $1,875.00/month. The lower cost does not mean lower quality, as the service still includes backup support, a dedicated account manager, 100% quality assurance, and unlimited revisions with no charge. This means that potential clients can receive high-quality product descriptions at a more affordable rate and with added benefits.
What are the benefits of using a product description writing service?
A product description writing service can offer numerous benefits for ecommerce businesses, including but not limited to:
Improved product representation and increased sales
Well-written product descriptions can effectively highlight the features and benefits of a product, making it more attractive to potential customers. This can lead to increased sales and a better overall representation of the product.
Better SEO ranking due to optimized, keyword-rich descriptions
A product or service description that is optimized for search engines and contains relevant keywords can improve the ranking of a website on search engine results pages, making it easier for customers to find the products they are looking for.
Time-saving and increased efficiency for business owners
Hiring a product description writing service can free up time for business owners and their in-house staff, allowing them to focus on other tasks. This increased efficiency can lead to better overall productivity.
Professional and persuasive language that can enhance brand image
A professional product description writing service can provide well-written, persuasive language that can effectively communicate the value of a product and enhance the brand image.
Consistency in product descriptions across all platforms
With a product description writing service, businesses can ensure that their product descriptions are consistent across all platforms, including their website, e-commerce platforms, and product catalogs. This consistency can help to build trust and credibility with customers.
Reduction of the burden of repetitive tasks for in-house staff
Writing product descriptions can be a repetitive and time-consuming task. Hiring a product description writing service can reduce the burden on in-house staff and allow them to focus on more important tasks.
Ability to target specific customer demographics with targeted language
A product description writing service can help businesses target specific customer demographics by using language that appeals to their specific interests and needs. This can lead to better engagement and conversion rates.
Improved customer engagement and satisfaction through clear and comprehensive descriptions
Clear and comprehensive product descriptions can help customers make informed purchasing decisions, leading to improved customer engagement and satisfaction. This can also help to reduce returns and increase customer loyalty.
What factors to consider when choosing a product description writing service?
When looking to hire a product description writing service, there are a number of factors to consider to get the best value from your money. Here are some of the major factors you need to successfully hire the best product description writers for your business:
1. Quality of writing: Look for a service that provides well-written, compelling, and error-free descriptions.
2. Relevance to your target audience: Ensure that the outsourcing vendor you choose can write compelling descriptions of services or products that resonate with your target audience.
3. Expertise in your niche: A service provider that specializes in ecommerce and has the best product description writing software for your industry can provide valuable insight and ensure product data accuracy.
4. Turnaround time: Consider the speed at which the service can deliver the descriptions you need to keep your ecommerce site updated.
5. Cost: Evaluate the cost of the service and determine if it fits within your budget.
6. Customer service: Look for a service that is responsive and provides good customer support.
7. SEO optimization: Make sure the service provider can write descriptions that are optimized for search engines, to improve the visibility of your products online.
8. Customization options: Consider if the service offers customization options to tailor descriptions to your specific brand voice and requirements.
9. Portfolio and samples: Review the service's portfolio and samples to gauge their writing quality and expertise.
10. Referrals and reviews: Ask for referrals and read reviews from previous clients to get a sense of their satisfaction and experience with the service.
Boost Your Online Store with a Reliable Customer Care Outsourcing Provider
To ensure that your online store's product descriptions are in line with your customers' needs and preferences, your customer service should be at the top of its game. Work with a reliable customer care outsourcing provider to save yourself from all the hassle.
At ManilaPros, we offer a full-service, five-star customer care for retailers. We'll provide you with vetted, trained, and certified customer support agents who are more than capable of understanding customer preferences and trends - a crucial skill in crafting compelling product descriptions.
Book a call with us today to learn more about our retail customer care outsourcing service.
